Head of Retail – Lead Luxury Drinks Strategy, Competitive Salary & Bonuses

The Head of Retail role in a prominent luxury drinks business offers a competitive salary with bonuses and benefits. This permanent position is ideal for professionals who want to own and shape the strategy for the off-trade, handling grocery, independent, and luxury retail channels. The role stands out for candidates looking to combine brand leadership with tangible commercial results.

Day-to-Day Responsibilities

This job puts you at the heart of driving the premium drinks business in all retail environments. You will be responsible for developing strategy and leading execution across key channels, from supermarkets to boutique retailers and online. Your duties include managing national accounts, supporting your team with negotiations, driving volumes and margins, and executing in-store trade marketing and activation activities. Direct team management and the mentorship of Account Managers will also form a major part of your daily workload. You should be comfortable with numbers, business planning, negotiation and ensuring the brand is represented to the highest standards in every outlet.

Pros of the Role

This job offers the rare opportunity to take full ownership of a premium, category-leading portfolio—ideal for ambitious professionals. The combination of commercial strategy and luxury brand guardianship gives you a chance to make a noticeable impact. Competitive salary and bonuses further sweeten the deal, ensuring your efforts are directly rewarded. Team management and the scope to influence senior stakeholders provide real professional development.

Cons of the Role

With high-profile responsibility comes significant pressure to deliver strong results and consistently manage high expectations. The requirement for proven experience in managing similar accounts means the learning curve will be steep for those without prior sector exposure. The volume of work, including team leadership, negotiation, and commercial planning, can be challenging and may require long hours at times.

Veredicto

For experienced professionals in the drinks or luxury goods sector, this Head of Retail position stands out. It offers excellent benefits, real commercial influence, and the platform to lead an ambitious, high-profile brand to new heights. If you have strong sector credentials, a passion for luxury brands, and enjoy driving results, this could be your next great move.