High Limit Racing
High Limit Racing sprint car series features a R90 million purse, 50+ events, and national TV. Experience top racing talent and exciting franchise opportunities.
High Limit Racing, now known as the Kubota High Limit Racing Series for sponsorship reasons, has transformed the American sprint car racing scene. Founded in 2022 by racing legends Kyle Larson and Brad Sweet, the series emphasises innovation, growth, and broadening the motorsport fan base. Its appeal continues to rise as more teams and sponsors embrace its fast-paced, competitive format.
The series kicked off with an ambitious 12-event season in 2023, offering mid-week races and a substantial prize pool. Kyle Larson emerged as the inaugural champion, establishing the standard for future competition. Subsequent seasons have seen major expansions, including more race nights and a groundbreaking R90 million total prize fund, ensuring that High Limit is at the forefront of sprint car innovation.
Moreover, High Limit’s commitment to consistent broadcasts and a franchise system greatly enhances its stability and value for participants. With races streamed online and, from 2025, aired on national TV, the championship widens its reach, capturing new fans across the globe.
How to Join High Limit Racing
- Visit the official High Limit Racing website
- Register interest or follow announcements for open registration
- Submit team details and meet the entry requirements
- Participate in franchise charter allocation if eligible
- Compete in scheduled events
Main Benefits of High Limit Racing
The High Limit Racing Series boasts an expanded race calendar, exceeding 50 events per year. This provides more exposure and competitive opportunities for drivers and teams across regions.
With a prize purse of R90 million, equal to $5 million, High Limit offers one of the richest series in sprint car racing. This incentivises elite performance and rewards consistency across the season.
The Franchise System and Media Revenue
High Limit Racing implemented a unique franchise system, awarding 10 charters over two seasons and expanding to 15 by 2027. This system offers team owners a share of digital streaming revenue and enterprise value.
Charter teams are guaranteed at least 50% of the annual streaming revenue, provided their cars compete in every scheduled race, encouraging full-series commitment and promoting stability for sponsors.
Race Venues and Schedule
The 2025 season features iconic venues like Las Vegas Motor Speedway, Eldora Speedway, and Fremont Speedway, ensuring fans experience thrilling racing in top facilities.
Special regional events, especially in Pennsylvania, add unique local flavour to the series schedule, further broadening its competitive landscape.
| Season | Champion | Wins |
|---|---|---|
| 2025 | Rico Abreu | 13 |
| 2024 | Brad Sweet | 10 |
| 2023 | Kyle Larson | 3 |
Step-by-Step: Applying to Race
- Prepare your team and vehicle to meet High Limit standards
- Review the registration timeline and franchise criteria
- Submit all necessary paperwork electronically
- Update your profile with regular racing credentials and previous results
- Arrange logistics to attend all race events in the calendar
Pros of High Limit Racing
Participants enjoy stable, long-term financial prospects thanks to media revenue sharing and high purses. Opportunities for broader exposure and television coverage are second to none.
The transparent franchise system provides tangible team value, fostering sustainable growth and additional sponsorship options for new and established teams.
Cons of High Limit Racing
Entry barriers can be high for new teams due to the franchise and full-commitment requirements. Teams must compete in every scheduled race to retain benefits, making logistics difficult.
Smaller teams without significant sponsorships might struggle to keep up with financial and competitive demands compared to chartered teams.
Verdict final
High Limit Racing leads the way for sprint car innovation, combining lucrative rewards with a solid business foundation. Ambitious teams and sponsors seeking global exposure should strongly consider this series.
